Content Marketing Can Be King
Engage your audience with compelling content
Trying to get the attention of your target market is harder today than ever.
Traditional marketing, trade shows, and targeted calls just aren't enough. Advertising campaigns have morphed into integrated communication strategies that include your website, Internet marketing, SEO, social media, and, most importantly for many, Content Marketing. The best Content Marketing connects you to your target market channels and beyond. If implemented correctly, it can build an audience that will make your business today and tomorrow. But this is only true if you create a hub of wide-reaching, valuable, integrated content your audience needs to solve their everyday challenges. Whether it’s a single page or an entire website, here are some tips on how to create compelling content to engage your audience.
Understand Your Client’s Challenges
Identify and sympathize with your audience. Content Marketing starts with a keen understanding of your customers’ needs. With this, you will emerge as someone who understands and is also an expert who can solve their particular challenges. When writing your copy, the headline and opening paragraph are most important, and you need to include your key phrases to attract and connect with your audience. They will be looking for this. You can also build credibility and long-term loyalty by offering solutions other than the brand of products or services you represent. Remember, everyone wants solutions for their problems; if you can provide these without trying to sell your products, you will turn your readers into followers and customers.
Entertain Your Audience
Tell the stories. Make them exciting and fun. Inspire your readers. Pull emotions out of them so everyone is excited and interested to come back and read more about what you have to say. As stated earlier, it’s competitive out there. The entertaining companies that connect and educate consistently will garner attention.
Be Different
Get creative. Include information that is interesting and different from everyone else. You won’t gain much attention discussing the same topics the same way as everyone else. Give your readers something extra that the others in your industry don’t provide, perhaps some unusual facts, a series of photos, or a different perspective. Take the extra steps to give more so your prospects will return to you, not your competitor.
Inspire Action
Suggest ways for them to act on their challenges. Propose quick resource remedies where your audience can find answers to questions or challenges. Your advice will help build credibility; some will likely purchase your products or services.
Be Consistent
This is where many companies need help. Don’t view content marketing as a campaign. There is no end. A long-term strategy and commitment to your customers takes resources, creativity, and effort. The more consistent you are in providing compelling content to your audience, the more valuable of a resource you are to them. You are building the trust of prospective customers who might buy from you today, tomorrow, or next year.
Integrate
Integrate traditional advertising, Internet marketing, SEO, and Content Marketing to maximize brand awareness, lead generation, website conversions, and ROI. These strategies will communicate at different levels to provide a more robust, consistent message to your current and prospective customers.
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