What to look for when choosing an SEO company in Pittsburgh
SEO experience and proven results
Best SEO company in Pittsburgh
Many companies have realized that to stay competitive in today's marketplace, no matter the industry, one must establish an internet marketing budget that includes organic search engine optimization. Companies are jockeying for a higher ranking position for their strategically selected short- and long-tailed keywords. They do this to increase their visibility with their target audience and to grow global sales opportunities. Searching for "Solar Panels in Pittsburgh"? Type it in your Google, Yahoo, Bing, or other search field, hit enter, and wallah! Companies listed in hopes you click on their site description specifically written with you in mind. If you’re not doing it, climb aboard because your competitors are building their rank.
Search Engine Optimization
Or, SEO, is a strategy affecting the visibility of a company's web pages in various search engines' natural/organic/unpaid keyword search results. The higher the rank for the specific short- or long-tailed keyword, the more visibility and opportunity for qualified visitors to click on and enter your website. The goal is to organically position your company higher than your competitors so you have the advantage to gain sales. To do this takes strategy, knowledge, time, and the right Pittsburgh SEO company.
Choosing the right SEO company in Pittsburgh
Choosing an SEO Company is a long-term commitment. Real SEO programs take time to implement, most having a minimum of a 1-year campaign. The good news is that if you see a return on investment, you know you're with the right SEO company. You can then continue with the program and your organic growth. This is why it is essential to find a company with a track record of proven client success that follows many of the practices below.
We'll make sure to get into what you need, but first, a brief expectation of your SEO campaign. A well-designed, strategic SEO Growth Program is implemented over a period of time. Many companies require a minimum of a 1-year contract, allowing for implementation of the on- and off-page strategies. Search engines place a higher value on websites positioned as resources- websites rich in profound and valuable content and chock full of industry information. Copy, pictures, charts, graphs, and PDFs are all good. These "resources" take time to build and should not be implemented all at once in a short period. In a well-orchestrated SEO campaign, you should see results within the first 30-60 days. This time frame allows consistent integration of the on- and off-page SEO and content marketing. We'll get to these in a moment.