Kvaerner Advertisements
Industrial Trade Advertisements
Brand-Building Industrial Trade Advertisements
Providing a full range of construction, maintenance, and renovation services to the North American power, steel, and industrial markets is a significant undertaking. Kvaerner North American Construction Inc. needed industrial strength advertising and called on MJC to elevate and communicate their premium specialty construction services with commitment to safety to their targeted audiences. It is a partnership built on a commitment to complete quality projects safely and efficiently.
Industrial Trade Advertisements Built on a Foundation of Safety
We positioned Kvaerner as the premier industrial construction and maintenance firm in North America with a series of industrial trade advertisements displaying their construction capabilities while positioned in various environments throughout the country. We also developed the slogan- “Building on a Foundation of Safety”, incorporating and reinforcing their everyday mindset into their advertising and marketing strategy. We also assembled annual media placement strategies strengthening Kvaerner’s brand and messaging in several industries throughout the USA.
FULL-SERVICE AGENCY IMPLEMENTATION
MJC used all of our full-service agency powers and created a series of internal safety videos and safety support materials, including safety logos, signage, and handbooks for new and existing employee training. Sales materials were developed for prospective client presentations and leave-behinds. Trade show displays, banners, and safety banners were developed for various industry trade shows, internal open house operations, and daily safety reminders to employees.