Straub Beer Billboard Campaign
Creative Billboard Campaigns
Should we do a Creative Billboard Campaign in PA?
This was Straub's question when we discussed a new, creative brand campaign. Brewing beer since 1872, Straub tasked us to refresh their brand throughout Pennsylvania. In addition, Straub wanted to increase its market share with the younger demographic of beer enthusiasts.
A HANDCRAFTED CREATIVE BRAND CAMPAIGN BREWED TO PERFECTION
On a shoestring budget, we refreshed the Straub Beer brand with a creative billboard campaign and other comprehensive and integrated mass and niche marketing strategies. From creative billboard campaigns, award-winning radio ads, sponsored niche TV programs, festivals, and signage to a massive public relations campaign, media placement, and new brand package designs, we helped Straub Beer gain market share throughout Pennsylvania and beyond. For the first time in a long time, Straub Beer reached manufacturing capacity. How refreshing is that? Cheers!
