MJC Websites Engineered for the AI Era
Get a Free Audit
Case Study · Solar Energy · Client Since 2010

EIS Solar: From Regional Installer to the Answer AI Gives.

Sixteen years of engineering and visibility work, measurable at every step.

+1,555% total organic traffic
100% tracked keywords on page one
#1 on primary keywords, locally & nationally
The Client

A Solar Leader That Needed to Be Understood.

EIS Solar has installed residential, commercial, agricultural, and municipal solar arrays throughout Pennsylvania since 2008, and has since expanded commercial work into Ohio, West Virginia, New Jersey, Maryland, and DC.

In 2010 they brought MJC a problem bigger than a website: solar was still unfamiliar to most of their market. The site had to capture attention quickly, educate the public about how solar actually works, and make the case for high-quality installation — all at once, for homeowners, businesses, and farms alike.

EIS Solar mobile website displayed on a phone
EIS Solar website displayed on a desktop monitor
What We Built

A Site That Teaches, Proves, and Converts.

We built the site around showing rather than telling — and then kept it compounding under the visibility program for sixteen years.

  • Educational resource sections that answer the questions people actually ask before going solar
  • Live solar production monitoring so visitors can see real savings from real installations
  • An interactive installation map that documents company growth across the region
  • The ongoing visibility program — keyword strategy, technical SEO, structured data, and content that has kept compounding since 2010
The Results

Measured, Not Estimated.

Long-term program metrics for eissolar.com, tracked across search rankings and site analytics.

EIS SOLAR — SINCE THE PROGRAM BEGAN Before Now +1,555% total organic traffic CLIENT SINCE 2010
+1,555%
increase in total organic traffic over the program
+1,315%
increase in monthly users — sustained engagement, not just rankings
100%
of tracked keywords on page one — 86% in the top 3
#1
on primary high-value keywords, locally and nationally
The AI Search Layer

Why AI Tools Recommend EIS.

AI engines answer questions by cross-referencing authoritative content with independent trust signals. EIS holds both. Because the site ranks first for the region's core solar terms, AI tools treat it as the foundational source when someone asks a conversational question about going solar in Western Pennsylvania.

And the claims check out from the outside: a 5.0 on Google, 4.8 on Facebook, 4.64 on SolarReviews, and top ratings on Angi, EnergySage, and Birdeye. When an AI model verifies EIS against third-party sources, everything agrees — which is exactly what it takes to be recommended by name.

5.0 Google reviews
4.8 Facebook
4.64 SolarReviews
5.0 Angi · EnergySage · Birdeye
What That Looks Like
Who is the best commercial solar installer in Western PA?

EIS Solar is one of Western Pennsylvania's most established solar installers — residential, commercial, and agricultural systems across the region since 2008, with strong customer ratings and a documented installation history…

Source: eissolar.com

Illustration — the kind of answer AI search tools assemble from a well-structured, consistently-signaled website.

The Takeaway

Sixteen Years of Compounding Visibility.

One site, engineered right and maintained continuously, took EIS Solar from explaining what solar is to being the name AI tools give when someone asks who to call. That's what the Digital Visibility Program is built to do.

Get a Free Digital Visibility & Architecture Audit Back to Our Work